Having a website that works to perfectly market your business is important. Not only will it ensure that you have everything that you need, but it will also allow you to track conversions and ensure that your campaigns are working to reach your target audience. But where do you start? In this article, we will be looking into 3 of the main reasons why web design is crucial for your business.
It is the First Impression of Your Business
One of the main reasons that website development is so important is because it is the first impression that the customer has of your company. Therefore, it is important to ensure that your logo, colour scheme and landing page give a great first impression. However, it is the loading speed that can make or break your website at this stage. Should your website have a loading speed of more than 3 seconds, this can lead to over half of your potential traffic clicking off and finding the information elsewhere.
By making the changes to improve your site speed and ensure that your site has all the information needed on the landing page, you are encouraging your potential customers to stay on the site and look around. The layout of the site must be readable as this will keep the customer on the website and ensure that navigation is kept simple.
Keeping the logo and the colour theme consistent throughout the whole of the website can also be used for consistent marketing across several platforms. This is important as this will boost the brand identity and ensure that it is recognisable at every stage. Social media can also be used to link to the website, this will aid in boosting traffic and bringing in customers to guide through the conversion funnel as a result.
Can Improve SEO Efforts
By ensuring that the site is not over complicated, you can then begin to improve the SEO efforts. Whether this is optimising product pages or ensuring that you are targeting the relevant keywords an optimised website can aid in boosting conversions and improving Google ranking positions. By enlisting the help of a website design Essex agency, you can then begin to optimise SEO strategy and ensure that the website is working effectively as a result.
In addition to this, it is important to ensure that additional pages added to the site are also done correctly, this will improve the overall structure of the site and will ensure that any new content or optimised images are crawled and begin ranking. In addition to this, it is important to monitor any redirects that are needed to ensure that these changes are implemented correctly.
In addition to this, making additional pages such as a weekly blog can help to tailor to Googles E.A.T metric system and put you ahead of your competitors. This is a sure-fire way of boosting the trustworthiness of your site and ensuring that you are leading your customer through the conversion funnel to the point of sale. It is this increased level of engagement that can provide longevity for your business as it provides a reliable service for your customers and can improve this relationship.
Can Aid You in Ranking Ahead of Your Competitors
The final reason why you should begin with the website design of your business is that this is being done by your competitors. By optimising your website and ensuring that you are making the most of the content and images that you have on here, you can begin to tailor it to your target audience. With several competitors using website design to their advantage in order to engage with their audience, it is important to ensure that you are ranking ahead of your competitors. By having a fully optimised website you are then able to get ahead of your competitors and bring customers to your site, this can aid in making your website stand out and ensure that the customers are happy with their overall experience.
With this mind, there are several reasons why it is vital for your business as this can provide your customers with a great first impression of your business and keep them coming back to you in the future.
Image Credits: Halacious