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Starting a business with your family can be a risky business. Not only can it cause tension between all involved, both financial and emotional, which can happen in any business setting, but it can even destroy a family in the worst scenarios. Notwithstanding, the payoff of working with your family, or indeed your friends, can be enormous. The trust and confidence between family members and friends enable a certain level of honesty that can benefit your business. Even the way in which you market your brand image, by presenting a united family image to the consumer increases the confidence of the consumer in your brand. Three family businesses that made it with their bold and unique ideas are listed below.
Ben & Jerry
This iconic ice cream brand started out as a small family business and is now one of the most popular ice cream brands in the world. Founded in 1978 in Vermont by two childhood friends, Ben Cohen and Jerry Greenfield, this brand has built itself up from scratch and has now become a household name. This brand had the innovative idea of including chunks in the ice cream. The trademark chunks of Ben & Jerry’s came as a result of Cohen’s anosmia, a condition that manifests itself in a lack of smell or taste. Despite now being run by multi-national brand Unilever, Ben & Jerry’s was smart enough to maintain the same name and values that made it such a popular brand in the first place.
Beard Vape Co
Brady Bates and Casey Bates are two brothers who started their own company back in 2014 from the back room of a vape shop. Their original product? Eliquid. Beard Vape Eliquids stands out from the crowd through the unique logo that represents their brand, as well as the unique flavors that they offer. This company has grown into one of the most popular eliquid brands in the world, selling across the US as well as in six different continents. The unique logo and backstory of Beard Vape Co is an example of how teamwork and an eye for detail can lead to global success.
Yes, this family which has consistently made headlines over the past decade is one of the most famous families to capitalize on their family’s brand. Love them or hate them, you have to respect the way in which they have transformed the face of reality TV. Using their show, Keeping Up With The Kardashians as a platform, the Kardashians have moved onto selling incredibly successful products, from makeup to fashion wear. Even the Jenner branch of the family, Kendall, and kylie have made it in their own right, with Kendall being a successful model and Kylie running one of the most popular lipstick brands of the moment- Kylie Cosmetics. It doesn’t seem like anything can stop them, not even the amount of negative press they get on a daily basis. This might, in fact, be one of the reasons for their popularity.