A company’s visual identity is something that can stand alone without even seeing the company name. This visual representation is important for big businesses so people can quickly identify its presence, but it’s even more important for small businesses to succeed. Here are 6 reasons why visual representation is significant for small businesses.
Helps The Company Stand Out
If all businesses big or small shared the same visual representation, consumers would be confused. The small business needs to stand out the most in the huge world of industry where so many products are generic. Standing out with an individualized identity different than the rest catches the consumers eye. They begin to recognize your brand. This leads to a bigger share in the market.
Gains Permanent Recognition
It’s often harder for smaller businesses to establish their brand identity in a world full of huge businesses trying to eat them alive. The marketing space available is one that is highly coveted by every business out there. They all want customers to notice them. It’s important that these small businesses set themselves apart to gain the recognition that will last forever to help them be successful in the shark-infested business water. Once consumers sink their teeth into your unique brand identity, they’re hooked. Think of “Just Do It.”
Nike’s three-word marketing technique is recognized by millions of consumers. It might seem simple, but that recognition keeps them ahead of the game of hundreds of competitors trying to beat their numbers. A memorable business identity helps steer consumers in the right direction. They’re more likely to purchase your products than an unrecognizable brand.
Increases Marketing Efforts
It would be great if every business soared to success just from word of mouth. The reality is that if a business doesn’t market, it won’t flourish. The company’s visual representation increases its marketing efforts leads to higher sales. If a consumer sees your company’s brand over and over again, they’re going to be inclined to buy the products. It’s easier to market with an identity that reaches millions of consumers. If you want to play with the big dogs of business, you have to have a brand that can compete with theirs.
Tells The Business Story
Every logo, every advertisement and every piece of visual representation tells the story of your business. This story is often the best way to communicate with customers effectively. It tells of the values, the purpose and the personality of the business. Consumers will react to a business’ story. If they feel a connection to the purpose and value of it, they will feel more inclined to stay loyal to the product.
Think of the brand representation of big businesses like McDonald’s or Coca Cola. While on a much bigger scale, the visualization of all of its marketing products paints a story of a business that spans decades. You can tell your story with all parts of the logo and the branding creating a bigger following of consumers as the business grows.
A Little Marketing Goes A Long Way
The visual representation may seem easy for huge companies like Nike and Target with larger than life identities that almost every consumer recognizes. The good news is that even a small business can create a meaningful identity for themselves with a little unique marketing. It’s all about putting your small business on the map using limited means and creative ways. Some businesses spend money in other areas without building their brand. The problem with this is that if consumers can’t recognize or connect with your brand, the business fails.
Putting extra time and money into the company’s visual representation including the logo, the catchphrase and the overall marketing, leads to this recognition. The company saves money in future marketing campaigns where they don’t have to come up with new designs. A little investment in marketing can play on the existing theme for years if the visual representation is successful.
Personalizes The Company
Personalizing is why even little lemonade stands are successful. You love the fact your cute little neighbours are outselling lemonade, and you want them to feel special, so you spend money on their lemonade. A good brand will help people feel like they know your company leading to higher sales. Think of huge companies like Betty Crocker and Campbell’s Soup.
They make most consumers think of being cozy at home with their loved ones sharing food. Consumers spend more when they feel close to the product. A small business with a touch of love reaches more consumers than a cold, distant business with the same product. The visual representation of a company should touch the heartstrings of people, and make them think they need your products in their life. A small company will grow simply because people feel an emotional connection.
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