If you are trying to broaden your customer base for your limousine service, you need to consider mobile marketing techniques. Mobile marketing has become a crucial aspect of digital marketing.
So how do you do it? What’s the best way to promote your limo service through mobile?
We’ve put together this detailed guide to show you the best mobile marketing techniques you should try today.
If you implement the following mobile marketing techniques to your limo service’s website, you’ll be able to reach a wider customer base.
Here’s what we suggest:
- Optimize Your Website
A limousine transportation company is a unique service. Riding in a limo is comfortable, classy, and is always a memorable experience. The best way to advertise this unique service is through a well-designed website.
The first step is to make sure that your website is optimized to be mobile-friendly. You should speak to your web developer on how to do this.
Many internet users, or “netizens” access the web using mobile devices such as their smartphone or tablet device. You want your customer base to have the option to be able to browse your services and order a limo directly through their mobile device.
If your website looks attractive on a computer but has not been optimized for a mobile device, you may lose a significant number of potential customers.
- A Website for the Mobile Device
You may also consider creating a website specifically for a mobile device. This mobile-specific website should focus on advertising your services and letting your customer quickly purchase what you are offering.
On a mobile-specific website, there doesn’t need to be an ‘about us’ page or any superfluous information that you would show on your full website.
Your web developer can help design a mobile-specific website that automatically shows up when it is accessed on a mobile device. This website will work like a shopping app and will be specifically for ordering a limousine. You can, if you want, include a link to the full-fledged website if your customers want to learn more about your business.
- Google My Business
You should definitely add your business to the free Google My Business listing. This advertises your business to local clientele.
If someone searches for a limousine service in the area where your business operates, you want your company to be the first to show up on the search results. The search result should show your limo service’s website, contact information, website, as well as testimonials from review sites – such as Yelp.
This is done through Google My Business. All you have to do is add your information to the service and your listing will eventually be added to search engine results.
- Text Message Marketing
You can use text messages as a great way to market your limo service. You can create a text message subscription service feature on your website.
Once your customer enters their mobile phone number, you can send them text messages. These can include advertising your services, describing the features of the limousines you own, and sending exclusive discounts.
So many people use their smartphones for text messaging and receive their information and make purchasing decisions through these messages.
We recommend looking for a service dedicated to text message marketing. Once you have an established customer base make sure to convince them to sign up for your subscription service. If you have a current customer, you can even have your limo driver recommend them to sign up for the service.
There are other great advantages to text message marketing:
- Your clients can respond to your texts and place an order solely through text conversation
- You will be able to send messages and receive replies instantaneously; this is the fastest method of marketing
- You can personalize your messages which make your company seem more human and unique among your competition
- Create QR Codes
We also recommend using QR codes on your mobile website. For example, if your customers wish to share the services you offer they should be able to send a QR code to your friends.
There can also be QR codes for sharing discount codes, for getting users to register for your text code or your newsletter. There can also be QR codes for adding services to your cart and quickly making a purchase.
There are plenty of free websites where you can quickly make QR codes.
- Create an Application for Mobile Devices
If you have the budget, you should create an application for mobile devices. This application will be the best way for your clients to learn about your services and hire a limousine.
Your app should be able to display the information needed without going into superfluous details. Additionally, it can have an option to add your limousine services to your cart and then check out. It should have as many payment options as possible.
You will need to do your research and find a mobile app developer to help you make this app for your limousine service. Make sure you hire someone who has expertise in creating an app where a brand can advertise its services and add products to a cart and order.
The mobile app should have an option to create an account and check their past orders. They should be able to receive receipts in PDF format and should be able to save their payment methods to the mobile application.
- Give Much of Your Focus on Mobile
You should focus much of your attention on your mobile efforts. While your website should be accessible to users who prefer their computer, the mobile will only have increased importance as time progresses.
You should greatly research the mobile trends and see how you can adapt your limousine service to follow the trends.
Most of us are on our mobile services for much of the day. You want to find a way to constantly promote your limousine service while potential clients are staring at their mobile screens.
Get the Most out of These Mobile Marketing Techniques
Now that you know the best mobile marketing techniques, you are ready to promote your limo service and bring in a larger customer base!
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