Business events such as trade shows or business conferences are designed to increase your brand awareness. Trade shows are primarily a marketing exercise to ensure that you can get your brand into the eye and the mind of your target audience, those who are likely to become your customers in future. Consequently, the marketing team begins to prepare the marketing campaigns long before the trade show to provide the brand with a potential social buzz. Social media is a big deal in event marketing as it’s ideal to provide a countdown before the event, relate the real-time happenings on the day, and share best pictures and memories after the event. In other words, you have more opportunities to get your audience excited about the trade show. It all about creating the hook for people to remember your brand before, during and after the show. But social media is only one approach to drive brand awareness. On the day of the show, you need to make sure that visitors who didn’t know you before noticing your booth at the venue.
Surround yourself with experts
When you’ve investing in your trade show registration, you need to make sure that you’re best prepared to make the most of it. In other words, you need to work with experts to maximize your presence at the event. If you’re running video and audio files as part of your marketing statement at a trade show conference, partnering with a professional audio production team can ensure a high-quality output. There’s no way you can impress your audience with a PPT presentation projected on a large screen. But light and sound effects in the background as you speak are more likely to make you look professional and attract visitors. The same argument is valid for your booth decor. While more trade shows offer a standard booth pack, you’re more likely to stand out with a customized designer’s decor.
Make the right impression
A good first impression can make a deal, so it’s important that you show only your best side at a business event. There is no way around it: you need to look the part. In other words, you need to be dressed as professionally as possible to represent your business at the trade show. And that means wearing a suit and a tie. You can add a touch of color with a bright tie and a matching pocket square, or you can also be playing with pastel colored shirts, but make sure not to overdo it. Additionally, you need to be fully prepared to answer questions about your business and your services without losing your cool.
Discuss it over a coffee
The latest culinary trend to attract people to your booth is a winner. Free food and drinks can get you more visitor’s interactions than the local coffee! And what’s best than to offer to answer your visitors’ questions over a cup of freshly brewed coffee? However, be sure not to offer messy food as this could ruin your booth decor and irritate visitors.
Business events are about making an impression to engrave your business brand into people’s mind. Professional equipment and appearance are half the battle to attract someone’s attention. But if you want them to remember your name, then you need to add the indispensable freebie, preferably in the shape of a drink or a snack. Why not distribute branded bags with a voucher for a drink and a cookie at the entrance for best impact?