Digital marketing is more important than ever in the wake of the current pandemic. People aren’t going much of anywhere these days, but they are spending copious amounts of time scouring the web for something to keep them busy.
Give them something to engage their time by spreading your marketing efforts across multiple digital marketing methods to get the best bang for your buck. Take a moment to read through a brief look at some digital marketing tips and tricks for your business, and make the most of your marketing budget.
Utilize social media platforms
Social media is a smorgasbord for businesses looking to reach consumers. Web users spend an overwhelming percentage of their surfing time browsing the pages of their various social media accounts.
Invest in marketing applications for several social media platforms, so you have a more widespread approach to your campaign. Focus on the most popular social media platforms like Facebook, Twitter, and Instagram.
Offer special opportunities for users who “like” or “follow” your pages. Create special membership levels for consumers who frequent your business. Making people feel as though they have an individualized deal encourages them to capitalize.
You can utilize platforms such as Snapchat to allow your customers to exchange pictures and videos with you which disappears after some time to greatly improve your communications with them. This heavily promotes loyal customers and customer retention.
Use your blog to engage
Add a blog to your business website to further engage passing users. If you post articles and blog entries that present helpful information regarding your business or industry, you will be more likely to catch the attention of the right web users.
Do the research necessary to learn what it takes to create a great business blog. If you don’t have the time to devote to blog development, it’s worth the investment to outsource the job to the professionals.
Learn to design strategically
Learn to design digital content strategically. Search engine optimization is a term you’ll want to explore in-depth, as it will teach you the ins and outs of Google’s search engine. If you can manage to place your operation’s digital content at the top of the SERPs (search engine results pages), then your content will be far more effective.
Create an email mailing list
Use your online platform to gather email connections from past, present, and prospective clients. Add an opt-in option on your website, blog, and social media accounts, and make contact with your digital rolodex on a regular basis.
Try sending out a weekly or monthly newsletter. Use email for confirmations and other correspondence. Keep your business fresh in the minds of consumers once the initial connection is made.
Always design for mobile users
Mobile users are the rule online. There are more mobile devices accessing the web every day than PCs or laptops, and your marketing efforts should mirror the trend.
Image Credits: Sticker Mule