If you are just starting out in the world of business it can be a minefield working out what you need and don’t need to succeed. One of the things you need to think about is how to ensure that your website is going to convert customers and help send the right message about your company. This means that you need to get various factors right when building your website from scratch. Here are some of the key options that we recommend you keep in mind when you are working on improving your site.
Beautiful Images And Design
When building your website be sure to make it look warm and welcoming. The nicer it looks the more people that will visit it. Those people will recommend it to their friends which in turn will bring more traffic to your site. You can achieve this look by using images taken by a professional photographer. You could also think about using a professional website designer to create a wonderful site that everyone will enjoy. In terms of the images and design you use, it must match your business brand. If it doesn’t this can lead to brand confusion which can cause weaker sales and a higher bounce rate overall.
Fast Speeds
Next, you should think about the speed of your website. If your business website isn’t fast enough, then you are going to find that people click away out of either boredom or frustration. To deal with issues with slow speeds, you need to think about your hosting solution. A higher-quality hosting solution is always going to boost the speeds on your website and ensure that your site is far more responsive overall.
You can also think about toying with the level of data usage on different sites around your website. Compressing files can help ensure that the speed increases.
Great Content
Now you need to think about what your target audience wants to look at and potentially purchase. If you don’t have something for everyone then you will lose numbers and profits. You could use the help of influencers and bloggers here who can create amazing content for your site.
To find the right creators for content, make sure that you do rely on referrals. That way, you can find people that have worked well for businesses similar to your company in the past. You might also want to consider automating content publication to ensure that there is always new content being added to your business website on a daily basis.
SEO
You also need to make sure that you are thinking about SEO. Something to be aware of about SEO is that it’s a massive umbrella term which means that it does cover a wide range of different boxes. Things like social media marketing and off-page promotion can be included under the SEO bracket. If you’re not sure about how to win with your SEO campaign, then it’s worth using a website audit service. This will help ensure that you don’t miss the mark here and do land your strategy successfully. Ultimately, this is about targeting the key areas.
Easy Navigation
When you create your business you need to think about the target audience who will be using it. You need to make sure that it is easy to use and easy to navigate. If people struggle to use your site they will be turned off from browsing and take their custom elsewhere. Ideally, you should focus on the three-click rule here. This means that your customers should never be more than three clicks away from a page that they are interested in on your website. You can achieve this with links. However, it can be worth completing a full restructure to ensure that this is a user-friendly possibility overall.
High Engagement
Next, you should think about ensuring that your business website does deliver high levels of engagement overall. If you get engagement right, then you can make sure that customers continuously come back to your website time and time again. One of the ways that you can ensure a high level of engagement is by making sure that you do add videos to your website. In terms of content, videos are always going to be more interesting and compelling to your target audience. The right video can be a great way to welcome them to your business website.
We hope you found this article helpful and it gives you lots of tips and tricks on how to create the ultimate website for your business.
Image Credits: Hal Gatewood
Like this article? Share with your friends!