How Explainer Videos Can Improve Your Business

in Business

Have you ever struggled to explain something about your business to a potential client and wondered if there was a more engaging, concise and informative way to do it? This is where explainer videos come in. Explainer videos are made using 2D animation software and can be used in virtually any business. They are digitally bound and can be modelled to suit your business needs.

Here are a few ways to use explainer videos in your business.

As a digital marketing tool

Explainer videos are one of the best mediums that you can use to promote your business on digital platforms. This is because, if they are engaging enough, and contain useful information, social media users will be more likely to share, like and comment on them. The engagement short 2d animation videos can bring to your business is one you would surely benefit financially from.

As a medium for fundraising

Explainer videos can be used to explain the objective of your business concisely to possible investors and venture capitalists. In such a fast-paced world, this is especially necessary for people with a busy schedule. Using an explainer video on funding platforms like GoFundMe and Kickstarter can show how dedicated you are to your business.

Utilise them for product launches

Explainer videos can serve as a unique way to launch a new business product or service. This way, you can promote said product and service and display how it works to your potential customers. Many reputable businesses use explainer videos to launch their new products or services, and they are just as good if not sometimes better than regular advertising.

As a tool for staff training

Take a step further from using slide shows in your organisation and consider using an explainer video for training staff. The vibrant graphics of the 2D animation would help them remember key tips from the training sessions better as they would be able to recall a mental picture.

Use it during exhibitions and trade shows

As it is, 2D animation is eye-catching, and at exhibitions and tradeshows, it can be a good way to catch and hold the attention of a window shopper or potential customer. It can also save both you and the customer the hassle of that awkward initial conversation as the explainer video will provide most of the necessary information.

For office communication

Asides from using it for sales and potential clients, explainer videos can be used for internal communication within the office to pass key organisational messages around. They can also be used as a fun way of reminding staff of the organisation’s core objectives and values.

These are just a few ways that explainer videos can benefit your business and there are even more exciting ways you can utilise them. However, when considering explainer videos for your business, it is very important to look for a company that specialises in 2d animation.

Liquona specialises in 2D animation and is willing to use their animation production skills to take your business or brand to the next level with their well thought out and produced explainer videos.


Image Credits: Keagan Henman

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