When it comes to your business, first impressions matter and can leave a lasting impact on your customers. As businesses and industries get more competitive, one of the easiest and best ways to always stay ahead of the pack is by taking care of your storefront and giving it an appealing and attractive look. With 80% of people feeling comfortable shopping again in physical stores, now is the perfect time to improve your store’s look. Curb appeals is a tried and tested marketing approach that has helped many businesses thrive, as it sets you apart from the rest. With that said, here are some helpful tips to increase your business’s commercial curb appeal.
Care for your landscape
A shop with a well-maintained lawn will be sure to bring in more foot traffic than one that doesn’t. If you have a lawn on your business premises, ensure that you schedule routine maintenance to keep it looking attractive. You can hire professionals to trim the bushes, remove the weeds, and water the plants. If this is an expensive option, you can use the seasonal maintenance approach, which would be more economical.
On the other hand, if you don’t have enough greenery around your shop, you can plant a few or even have an artificial lawn installed. With an artificial lawn, you wouldn’t have to worry about maintenance. Whatever you decide, ensure that your landscape always looks attractive to customers. It would make them stay longer and take their time admiring it, which can be good for marketing.
Refresh your façade
You might be surprised by how much a simple, fresh coat of paint can do wonders for your storefront. It gives your business a fresh, new look. Use warm and inviting colours to make your store more enticing and distinct to pedestrians. You should also consider using colours representing your business’s brand so customers can easily identify you from your competitors.
But if you want to show your business’s personality and fun side, you can go beyond a simple paint job and have your building covered in attractive and eye-catching street art. There are several amazing street artists that you can hire to showcase your business and brand. It’s a unique way of standing out from the others.
Have a space for parking
Suppose your business is located in a busy area. In that case, you must prepare for the average number of customers patronising your business daily, especially those who would drive to your business. Ensure that you allocate a section of your business to parking. Preferably, ensure that the parking space isn’t too far from your store. Try as much as possible to make the entire parking experience hassle-free so that your customers will want to return and do business with you.
Improving the curb appeal of your business might take a lot of work, but it is one powerful way to drive more traffic to your business. You will quickly start to see the benefits when you put a lot of thought and care into your business’s appearance.
Image Credits: Aprido Islam Perdana