In business, it’s often our main intention to do all we can in the pursuit of convincing potential customers and clients to just give us a try. In fact, even the biggest brands like Coca Cola, brands that everyone already knows quite intimately, spend millions just to have their name featured at the side of sponsored stadium features just so you remember that they’re around, and their name is the first one you recall when you think of what they have to offer. As you can see, just being present is enough of a goal for many marketers.
That said, while it can often seem like doing all we can to gently convince customers or clients to give us a try is the best way forward, what if we made this choice so obvious and worthwhile that they didn’t even have to think this through? What if we took all the obstacles away from someone trying our firm? Would we then have a leg up on the competition? It’s worth considering. In this post, we’ll discuss a few means by which that could be achieved:
Free Trial Opportunities
Free trials can offer an obvious choice in that a customer or client has the chance to use your services for a period of time, perhaps a week, perhaps a month, and from there, they might be able to pay and continue on their account membership as necessary. Make sure to limit this per address and per card to avoid those using bank apps that offer virtual card generators from making new accounts and taking advantage of this good faith offer. At the very least, it can help you showcase a software package or service you might have to offer, or a singular delivery they can use.
Offering samples is a great way to showcase a small example of your product. This can be anything from a treat, a beverage, to a supplement, a tool, or whatever else. Ideally, it should be consumable, and leave your audience wanting more.
The means by which to curate a worthwhile sample is not always so obvious. In fact, this process is something of a refined art more than it is a simple and easy production process. Using the best sampling agency to help guide you through this process will help you get the most value and quality out of your sample offerings, allowing you to make the best first impression.
Worthwhile discounts is perhaps one of the most time-honored means of selling something and adding urgency to a sale, but it works. It has worked, it works now, and it will work until commerce is not longer something that is required for the management of human society. For this reason, making sure your discounts are frequent, carefully applied, short-lived and reasonable can help you lessen the risk chance of someone trying your firm for the first time, at least in their eyes. Better to take a hit on a first purchase now to potentially curate a paying customer later.
With this advice, you’re sure to make trying your business an obvious choice for even the most mildly interested consumer.
Image Credits: fauxels