How to Protect Your Customers

in Business

If it’s your reputation that you are worrying about as a business owner, one of the best ways to ensure that your reputation is always intact is by treating your customers well. One of the best ways to treat your customers well is to ensure that you protect their data. All through the news in the last year you’ve seen breakdowns of communication and data breaches from companies large and small around the globe.

Customers of these businesses now believe that they are not going to have their information safeguarded. This means that many businesses have folded or lost custom over the past year for that reason. When you are building your data protection systems and you choose to build a business case for knowledge management systems, you need to consider how much you are protecting your customers’ data. So, here are some of the things that you can do for best practice with data privacy and protection.

  • Always use two factor authentication. If you want to enhance the protection you put on your customers’ data, then you need to be able to cut down on successful breaches of your company firewalls. With two factor authentication, people have to guess way more than just one password which means that they have to work harder to be able to access that info. Not only will your company then require customers to type in a password they will also have to type in a numerical code. If you don’t implement two factor authentication for your customers, you are going to be putting their data at risk. It is annoying for people to have to do multiple levels of security just to access their own information and data, but it’s worth it for their protection.
  • Invest in a good customer relationship management tool. You want to centralize your data storage, and a crucial part of this involves understanding where the information is in your system. If you have a secure and specific system for customer information, you’re going to be able to be in a better position to overcome those challenges. This will help you to achieve better data security and therefore improve your overall workflow.
  • Make sure that you have a cybersecurity strategy in place. Whether you outsource this or you have an inhouse IT team, your strategy should cover customer data. This should mean a comprehensive approach to cybersecurity because it then will cover a multitude of areas. You could address how to train employees to spot phishing attempts, and you can also implement better access control measures for remote workers. Speaking to somebody outside your business is a good way for them to have a look at your business with a clear eye.
  • Get to know the data protection regulations. If you understand the specifics of applicable data protection regulations, you will be able to maintain better security and privacy. The General Data Protection Regulation is the main one most people have heard of, so familiarize yourself with it.

Image Credits: Markus Spiske

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