Anyone can set up a small business, but growing it into a giant corporation is a massive challenge – and not something that anybody finds easy.
It turns out, though, that there is a formula for doing it, so long as you’re in the right industry and segment. You really can transform your tiny microenterprise into a force that people recognize all over the world.
Here’s what to do.
Improve Your Customer Service
If you want to build a massive audience, the best thing you can do is improve your customer service. People want to be able to get in touch with you easily, and they don’t want to be waiting for you to take their call for hours on the phone.
Once you gain a reputation for excellence, your customers will sell your business for you. You’ll receive mountains of referral traffic. And everyone will want to be a part of your story.
Get Your Network Sorted
Stop trying to do all your computer networking in-house. It’s a waste of time and it can massively get in the way of your ability to scale. Always use third-party computer network support and make sure that they offer “scalable” service. They should be able to facilitate your business if you add new user endpoints, network connections, servers, storage, and BYOD devices.
Make Your Customers Loyal
How many companies out there have loyal customers? The answer is painfully few.
The reason for this has to do with the fact that they don’t align their values with the needs of their customers. It’s not all about price. There are plenty of brands that grew into enormous businesses, despite charging their customers a large markup. Instead, the critical factor appears to be doing something that your customers believe in. You need a unique selling point that goes beyond a mere “product” and speaks to your audience’s values instead.
Develop Your Staff Professionally
A lot of business leaders wrongly believe that world-beating teams emerge from nothing. They erroneously think that all they have to do is assemble people with the right qualifications and magic will happen.
That’s not the case at all. The best teams in the world focus on developing staff throughout their careers, making them a more potent force for the business as a whole.
It’s also a great way to get people to stick with your company over the long-term. All brands experience a degree of “churn.” But this can reach epidemic levels as people jostle for better and better jobs. And it costs a lot of money in recruiting as well.
By offering development, you cut down on these costs and hang onto critical personnel for longer.
Develop Corporate Responsibility
Customers want a “feel-good” factor every time they buy from you. And one of the best ways to provide this is to promote your corporate responsibility. Discuss all the ways you’re helping the planet, your community, and your colleagues, and people will flock to your brand. You can even use these factors in your social media marketing to scale your enterprise rapidly.
Image Credits: picjumbo.com, Andrea Piacquadio
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