During those first few months of running a business everything sort of happens in one big haze. You have to set up a website, brand yourself and sort out your finances all while making a great profit on your products at the same time. When we first start up a business we will often pick a brand name and theme which seems easy to remember and right for us at the time, but over time after running a business we will often see that actually, our brand might need to change to keep up with the business. Here are some of the biggest questions to ask yourself before rebranding your business this year.
Do you need more followers?
Have you started to notice the decline to standstill of your following on social media? Sometimes when a brand becomes a little stale and boring it can affect the way your audience sees you and this can stop them wanting to follow and interact with you as a business. To combat this the best thing you can do is start thinking about refreshing your image. From investing in pay monthly web design to ensure your website is always ticking away, to trying out social media trends – there are plenty of ways to attract more attention as a brand.
Does your brand fit your niche?
Like we said earlier, a lot of the time when we begin a business we have a general idea of what we want to do but this isn’t a fully fledged idea yet. We often brand the business straight away to give ourselves a name but this can make it hard for us to fit the name to the niche we plan to sit in. After a while your business will evolve and you will finally find where you want to be, and your brand name might not convey what you are doing anymore. Make sure you think about a brand name and design which fits what you do and what you stand for.
Do you have a fun message?
If you want to rebrand in order to support a message such as being cruelty free or supporting charity, this can be a big boost for your business and reputation in general. If you look at other brands in your niche and how they have positioned themselves, it will give you a good idea of what you want from your company and the kind of things you can achieve.
Do you feel like it fits with you?
At the core of any business is it’s owner, and if you are going to be creating and running a business under your name you will want to make sure the name and branding is right for you. Have a think about what kind of name and colour scheme you want for your empire and try to bring this in and incorporate it to better suit you and your needs. It will make your brand feel much more personal and this can go a long way to bring you success in the future.
Image Credits: StartupStockPhotos