Online companies are finding business is booming – more people are shopping online now than ever have done before. However, with increased demand comes increased competition – and for companies to leverage the potential of a global online marketplace, they need to make sure that they are employing best practices at all times. This guide offers five of the best ways to increase your online customer base.
- Offer Great Customer Service
Any customer who contacts customer support is important. That’s true whether they’re inquiring about their first or 50th order. You need to give every customer the respect that they deserve and make your customer service as brilliant as possible. That’s because a happy customer tends to tell at least three friends about a positive experience. At the end of the day, good customer service yields increased sales. If you have the budget for it, make use of new customer service technologies like a chatbot for your website or contact center workforce management solutions. These will make your life easier while still enabling first-rate customer interactions.
- Leverage Social Media
The average user of Facebook has 338 friends. That means when you create new content for social media, it is important to do so in a way that creates value for customers. When your content gives your customers value, they will promote your brand for you, free of charge. By posting this highly valuable content regularly, your customer base will only increase. In terms of the content that you produce, quality is more important than quality, but you still need to put out your content on a regular basis – make sure the time spans between posting are similar.
- Search Engine Optimization
By optimizing your website for search engines, you are making a conscious decision to increase both your user experience and your potential for organic visits and eventually organic growth. Keywords and high-authority backlinks are very important for this, especially when they are location-specific, if you have a brick-and-mortar store. The SEO landscape is constantly changing, which means that you should regularly audit your SEO strategy. Integrating SEO practices into your digital marketing strategy will help you to attract more traffic to your website, which can then be converted into customers
- Update Your Front-End Development
If you want a clear outline about the importance of front-end development, magecloud.agency explains it well. Front-end development is the side of your site that your competitors see. It is important to make sure it is always up to date and easily accessed anywhere in the world from any device. You need to make sure your front-end development is frequently kept in mind, as having up-to-date information about the products that you are selling will mean that it is far more likely for your customers to complete a purchase.
- Digital Advertising
Video marketing is a big digital marketing trend for 2021. It is believed that the average customer spends 100 minutes a day watching online videos in 2021 – that is an increase of 19% from 2019.
To ensure the highest return on digital advertising investments it is a good idea to always use the most popular formats such as video advertising – it’s also worth remembering that most people watch videos on social media without the sound on.
Image Credits: Alexas_Fotos
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