Before you start brainstorming ideas for cheap advertising, be sure to understand your business and audience. The kind of people who frequent your business and their interests also play into how you can advertise your business without spending a lot of money. There are many benefits to advertising your business for free. It can help bring in new customers, introduce new products or services, or simply remind existing customers that you exist. However, it’s not always easy to do so without incurring a high cost – unless you know where to look.
Run Ads on Facebook
Facebook ads are one of the most effective ways to advertise your business for free. Plus, you can tie your ads into your existing marketing strategy, tailoring them to match your current strategies and copy. You’ll also be able to target your ads by demographic, including gender, age, location, and interests. This will allow you to reach the people most likely to be interested in your product or service – and will allow you to hone in on particular interests, like sports or hobbies, that can help you reach the right audience. As for the cost, you’ll be able to choose the amount you’re willing to spend per day, week, or month. The more you spend, the more you can increase your reach, but Facebook ads can still be an effective, cost-effective option if you spend wisely.
Host a Contest or Giveaway
Offer an incentive to your customers to increase brand awareness. This can be as simple as a contest or giveaway or as complex as a subscription box service. Start with a contest by offering a prize that is related to your business, like a gift card for a meal at your restaurant or tickets to a sporting event. You can hold the contest on social media, building a following and engaging your current customers while inviting new ones to join. Hosting an event like a contest or giveaway is an effective way to both advertise your business to potential customers and encourage an active following on social media.
Advertise Through Partnerships
Partnering with another brand can help you save on advertising and bring in new customers. For example, you can partner with a local store that offers a complementary service to your business. This could be an auto shop that offers repair services or a pet store that sells food for your customers’ pets. You can also look for companies that offer cash or in-kind advertising for your business. Many businesses offer advertising opportunities for businesses of a similar size and industry, offering you more exposure without costing you anything.
Attend Relevant Events
Look for events that are related to your business, like a sporting event for a sporting goods company or an art show for an art gallery. You can also look for smaller events that have a more niche audience, like an event for local business owners or a conference for a particular industry. You could even go to events that are relevant to your business with usherette trays.These will allow you to go around potential customers and let them try and see samples of your products, and this acts as free advertising as word of mouth about your product will be spread not only at the event itself but afterwards when potential customers go back home to their loved ones.
Utilise Influencer Marketing
Sponsoring a social media influencer will help you reach a new audience while only costing you the sponsorship. You’ll want to look for influencers with a high number of followers in your target demographic, ensuring that your advertisement will reach the right people. Once you’ve found the right influencers, reach out to them and let them know you’re interested in sponsoring them. Digital advertising is a great way to widen your customer range, and once something is online, it will be there for a very long time, if not forever.
Image Credits: Will Francis