Say goodbye to traditional marketing and have a happy welcome to digital marketing. When it comes to digital marketing, your best bet is to always morph and combine various marketing techniques. Whether this is storytelling through email marketing, video marketing through course-related marketing, or creating a fun twist such as combining influencer marketing with SEO. Yes, you read that right, combining social media influencer marketing with search engine optimization. So, how can this get done? How can it be achieved? Here’s all that you need to know!
What is Influencer Marketing?
Influencer marketing is a relatively new and growing trend in the digital marketing industry. It’s also one of the fastest-growing types of marketing in terms of revenue, with an estimated $9.7 billion just in 2020 alone. Thanks to the rise of apps such as TikTok, this is only going to grow more and more. This form of marketing is used by brands to reach their target audience through influential individuals or individuals who are considered influencers.
These influencers can be bloggers, vloggers, social media stars, or other people who have a large following on social media platforms such as Instagram and YouTube. The impact of influencer marketing has been seen across many industries, including fashion and beauty. With this type of marketing, it’s important for brands to closely monitor their competition and make sure that they are staying ahead of the game by reaching out to influential individuals who can. With that said, how can influencer marketing help boost SEO for businesses?
Why You Should be Using Influencers for Your SEO Strategy
If you want to get your company’s name out there, then influencers are your best bet. Not only do they have a large following, but they also have the ability to drive traffic back to your site and engage with their audience. Engagement is important for SEO. Whether this includes backlinks or a brief mention, driving traffic to your brand is a must. The more traffic or more engagement the faster your business will rank on search engines like Google.
How to use Influencer Marketing Campaign to Boost Your Website’s Search Engine Rankings
While it’s known that Influencer marketing can help you increase your website’s search engine rankings by increasing your brand’s visibility on social media sites. What else can be done? Well, the more content that is shared about your website and products, the better it will rank in search engines. From nano influencers with less than a thousand followers to mega beloved influencers with over a million, influencers get results. If you’re looking to scale your business, this is the way to do it.
With the help of influencer marketing campaigns, marketers can generate more leads and increase brand awareness. It is also one of the best ways to build a strong online presence. The benefits of using an influencer marketing campaign include:
- Higher conversion rates
- Increased social media engagement
- More traffic to your website
In general, influencers are everywhere and these content creators and create a wave of various content from traditional blog posts, social media posts, photos, videos, and so much more!
Image Credits: Mateus Campos Felipe