Increasing your business’s sales conversion rate is essential if you want to maximise profit. Your conversion rate is simply the number of customers that have moved on from browsing to making a purchase. This is all controlled by converting browsers into clickers — encouraging a customer to click an ad to purchase a product. The higher your conversion is, the more sales you will make.
It can be easy to increase your conversion rate, which will help you make more profit. Follow these tips to help you achieve this.
Improve your website
Having a great website can do wonders for increasing conversions within a business. A great website will include a clear vision, pop-ups to encourage customers to sign up to a newsletter or purchase a new product, an easy to navigate layout. All of these things will convert a browser into a customer. This can be easily achieved with the help of an expert web design team.
Using a professional website design company will ensure that your website transforms into a simple, easy to use, and fun place to navigate. It isn’t purposeful or smart to make your website complex or boring. Your customers will soon lose interest if they cannot navigate through your pages and find products. Hence, utilising help from an expert team to design your website will ensure maximum results.
Change up your CTAs
Another smart tip to help your business increase its conversion rate is to change your call-to-action (CTA). Should your regular customers continue to see the same CTA — “buy here” or “click to purchase” — might not encourage them to want to make a new purchase. The diversity of your CTAs will make your promotional content appear fresh, new, and exciting. Hence, your customers will likely feel more encouraged to click on content that they haven’t seen before.
These new and fresh CTAs should be utilised in various ways — on your website’s pop-up tabs, your social media marketing content, and more. Using CTAs in as many areas as possible will boost results and increase conversions.
Improve customer support
To ensure that you don’t lose the interest of a new or regular customer, it will prove useful to offer better customer support.
A live chat is a great idea if you want to retain the attention and loyalty of a customer. Instead of making them wait around for 3 to 5 business days for an answer, they can attain one within minutes and continue with their purchase.
Although text and images can be enough to draw customers in to engage with your content — on your website or through your social media pages — it can be useful to use other forms of media.
Video content is the most engaging and, therefore, will encourage more customers to engage with your content. Thereafter, they will likely convert into a customer and help to increase your conversion rate. Using video content will help your business be more personable and interactive, which is useful when turning visitors into customers.
Image Credits: Visual Design