The British Retail Consortium estimates that the UK’s retail industry consists of more than 300,000 separate companies. If you are in the competitive retail industry, you will undoubtedly agree that attracting people to venture into your shop is a top concern. However, there is no guarantee that customers who walk into your brick-and-mortar store will leave with their hands full. Consequently, finding many ways to ensure that more people who walk through your door purchase items before leaving is essential. Here are some of the best ways to increase your retail company’s sales.
Have strong in-store visuals
The harsh reality is that few people will buy unappealing products. As such, it is essential to have strong in-store visuals to attract potential clients to make purchases. One of the best ways to accomplish this is by making your displays multidimensional by diversifying their visual elements and adding colour, depth, and height whenever possible. Also, help potential customers see your products in action to make them more willing to buy. For instance, you can let shoppers try before buying and create displays that showcase your products.
Furthermore, keep things tidy for aesthetic appeal and to elevate the buying experience by simplifying clients’ search for what they need. Finally, display your best products at your store’s entrance, irrespective of price. Many bespoke fabrication experts manufacture point-of-sale displays that you can invest in to showcase your best products at your storefront, so keep this in mind.
Hire employees who can offer exceptional customer experiences
Your employees will be doing all the selling, so you need to invest in them if you’re looking to boost sales. It is common knowledge that modern customers expect a lot from their brand experience, and 86% of them will leave a brand they trusted after two poor customer experiences. As such, ensure that your sales associates are passionate and knowledgeable about the items they sell. Finding these sales associates will require more commitment to your hiring process, but your efforts will pay off in the long run. Also, train your sales associates to create excellent buying experiences with each client. Your team must know how to identify clients’ wants and needs, match needs to specific products, and show them the value of what your business offers.
Create an engaging environment
Your brick-and-mortar retail store should be a place that puts clients at ease, whether through music, decor, scent, art, and temperature. Choosing a pleasing signature scent for your shop is advisable since this can drive sales. Indeed, a Nike study revealed that patrons were 84% more likely to purchase shoes in a scented environment than in a non-scented one. These customers were willing to pay up to 20% more for desired products in scented environments. Lighting is also worth paying attention to since using the right type in your shop can drive sales. Top-notch bright lighting can make items appear fresher and more attractive, encouraging impulse buying. On the other hand, dim lighting slows down the pace of shopping, so it may be a better choice if you sell clothes, perfumes, and other products bought for pleasure.
Image Credits: MART PRODUCTION