The Best Food Packaging Tips

in Business

Make your first impression count with the best takeaway packaging out there, since that will the first thing a potential customer will see. Whether you run a high-end restaurant who also do home deliveries, a neighbourhood café offering food on the go, or even a countryside farm shop selling local produce, finding takeaway packaging to suit your business type can make a lot of difference. There is a lot to consider when deciding how to best package your goods, from the aesthetics and branding to the freshness of food and spillage prevention, so we’re here to help you narrow down the options and get it right first time.

Keep It Concise

Finding the perfect containers to suit your portion sizes can be a challenge, with so many different dishes to consider. Although it can be easy to get ahead of yourself and buy endless different packaging types in different sizes, this makes consistency and efficiency trickier than ever. Keeping packaging containers to a minimum will not only make it easier to store and grab as and when you need them, but all staff members will be on the same page; this will avoid inconsistencies and confusion. Try keeping packaging relatively simple, with a few sizing options to suit extras such as side dishes, desserts and starters. If you’re worried about presentation or spillages, small containers work great for separating sauces or liquids, keeping dishes looking delicious and allowing your customer to pour on their condiments as they wish.

Serve It up a Piping Hot

Cold food is one of the main complaints made by customers as they face the disappointment of opening up their favourite meal to find it lukewarm and drab. Investing in good quality packaging is a worthwhile switch, improving customer satisfaction and increasing the number of return customers by delivering hot and fresh goods each and every time. Insulated packaging is available which is designed to retain the heat of the contents for a longer period of time than non-insulated packaging, also ideal for hot drinks. We recommend liaising with delivery drivers to also find a way to separate hot and cold items during the delivery process, minimising the external factors that could lower quality.

Consider Hygiene

Of course, hygiene should be at the forefront of every food business. In addition to hygiene standards within the kitchen, avoid cutting corners as your food makes its way to customers, ensuring its safety to eat upon arrival. As your orders are in transit, no external contaminants should be able to access the food so packaging should be effectively sealed to minimise the chance of any mishaps. The packaging should prevent the contents being touched by any human hands during the process and prevent dust, putting your customer at ease that the necessary precautions have been taken to maintain hygiene standards. As well as the health and safety aspect, ensuring your food is effectively sealed will prevent any mishaps during the delivery process, minimising the chance of any spillages or cross contaminations when on the road.

Image Credits: Cristiano Pinto

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