If you want to make a great first impression, you have to look the part, and this is no different for your business. A business that has that air of professionalism over its competitor will generally win out. It is about building trust in people, and if you want sales, you want everything to look the part. A company that appears to miss the mark on a few details, will not generate a good feeling inside of the minds of the very people it is trying to attract. Although, when a business is in its infancy, small details may fall by the wayside, you need to look at many areas once you are more established.
A great brand is the mark of a professional company. If you have invested time into creating a great logo, color scheme, a company philosophy with a personality, core values, and ethics, then you will be able to connect with your target audience. Abrand rates a foundation for your company and gives it a depth that you will not have before. You can use your brand to create coherent marketing material which all relates to a common theme. It could help if you created a brand narrative and creation story designed to touch the nerve of your target audience.
If you do not have a website,then you need to invest your time into creating one ASAP. Without one, you will not have the same authority or air of professionalism you want to create. However, having said that, your site needs to look the part too. It is your shop window, and it needs to be created after a great deal of thought, designing, and work on the content. With a strong brand, you will already have a logo and color scheme and a foundation for all of our content. You will also be able to have a page that showcases your brand narrative and creation story; this is important when thinking about connecting with your customers. Consider SEO (search engine optimization) too, which is what customers type into the search engine to find your site. What words will that use? Work this out and litter your content with these keywords. You will also want your own specific domain name too, so that is worth considering.
Outsourcing is a great method for companies to take pressure off of their in-house staff and to look more professional. Certain things such as marketing imagery may be far better off being created by a professional outfit, which will make your business appear far more professional and trustworthy. So many processes can be outsourced, and having a company on side can help you if you are inundated with surprise orders and cannot keep up. A lot of companies use accounting services too to ensure that important aspect is seen to correctly. It may even make sense to use a professional translation service like het vertaalbureau to ensure you can communicate effectively with all your foreign language customers.
Image Credits: Ernesto Eslava