If you want to make sure that people trust your company, then this is great because customer trust is the key to you getting more business in the future. If you don’t feel as though people trust in your company as much as they could, then this guide will help you in the long run.
Your Website Design is Erratic
If you work in the field of business, then you have to remember that first impressions truly are everything. If your site cannot be understood in the first 3 seconds, or if you are hampering your site with distractions and confusing animations then this will work against you more than you realize.
You Haven’t Listed a Way to Contact Someone
If your site does not show any contact information, such as a phone number, email address or even a physical address, then you will be giving off the impression that you do not actually want to talk to anyone. You may take their money, but you do not want to open any lines of communication. This is the last thing that you need, so always make sure that you are updating your site with a phone number and monitored email address if you can.
You Have No Pricing Structures
If you do not offer any kind of pricing information, and if you are not even giving the slightest hint as to what your products or services might cost, then this will work against you. You have to let your customers know how much you are going to charge them, even roughly. Visitors have to have an idea of what they are paying for and why because if you do not give them this, they may never fully trust in your company and this is the last thing you need.
You Have Bad Reviews
If your site has very bad reviews, then this will also work against you. Even if you know the reviews are fake or made by bots, you still need to remove them because they may not be obviously fake to your users. If you need some help then Removify is a great option for you.
Your Copy is Vague
Your copy should not make your visitors keep guessing. You have to show your copy to someone outside the company, and you also have to ask them if they understand what you are talking about. If your readers do not understand what it is you are trying to say, then it is very easy for them to assume that you are trying to pull the wool over their eyes, and this is the last impression you want to give. Don’t hide things, and talk in a straightforward tone so that you can communicate with your customers to the best possible level. If you can do this, then you will soon find that it is easier than ever for you to make sure that your business is transparent and that you are also able to give them the best possible service from start to finish.
Image Credits: Tranmautritam