Why Video Should Be Your Priority Right Now

Online videos will make up more than 80% of all consumer internet traffic by 2020; video is the future, and if your business is not using it, then you should be. While you’re probably making sure you’re on the first page of Google, you could be missing the fact that YouTube is the second largest search engine in the world and the most significant opportunity here is online tutorials or educational style videos as one of the biggest things that people search is “how-to.”

Adding video to your website can also increase your search rankings on Google, Bing, and Yahoo significantly and adding a video to your site makes the first page Google result fifty times more likely. 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device and website visitors are 64% more likely to buy on an online retail site after watching a video.

You’ll also show up on more social feeds if you have a video. Facebook and Instagram’s algorithm changed recently to mean that they only show people the kind of content that they want to see, so it’s getting harder and harder to show up there as a business. However, creating a video will give you much more of a chance of showing up in their feeds because today, consumers are spending more time consuming digital video than they even are on social media, so the social media companies want to keep them on their platforms, not have them go elsewhere for video.

The time it takes you to set up your camera and press record or even to press record on your phone and then give the footage a quick edit will probably take less time than it would for you to write a short blog post. Creating a video will also provide you with extra data that you wouldn’t get from a blog post because you can track how long people have watched your video for and you can see areas of your video that viewers have re-watched or skipped.

Short videos can be made on your phone or with a decent 1080px camera then if you have some essential video editing software that’s all you need. Even something like iMovie is the perfect place to get you started. Consumers aren’t that bothered about the quality and seeing some professional, Hollywood style video, they connect more with “real” videos, live streams or barely edited video. It’s far more relatable and accessible and shows more personality. There are also more options for how to send large files online now meaning that you can get your video over to your customers quickly and easily.

Companies that use video are growing revenue 49% faster than those who don’t – a rather significant amount and users view more than 500 million hours of video each day on YouTube. So what are you waiting for? Hit record and boost those sales!


Image Credits: Mohamed Hassan

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