A logo may be the single most effective piece of branding a business can have.
Many business owners aren’t aware of this fact. For them, there’s always something more “important” to do, such as perfecting a product. Oftentimes, they give the neighbor’s son $50 to come up with a logo and call it quits.
Though this may result in a functional logo, it will likely do very little for your brand. If you want a good logo, you’ll need to adhere to certain rules. Here are the 7 most important things to know about logo design.
- Think Big
In this modern age, brand identity is all about the emotional connection. When people see your logo, you want them to connect with it and recall it down the road. In the beginning stages, do as much sketching as you can.
- Consider Every Angle
Does your logo look good in an upright position and against a white background? Congratulations — but don’t open the champagne yet! If you’re planning on using it in marketing materials, make sure it looks good from every angle.
- Stay Original
If your business succeeds, the last thing you’ll want is for people to mistake your logo for someone else’s.
To avoid that, don’t copy other logos. Other than being unethical, this goes against the whole point of promoting your brand. Go ahead and look at other designers’ work for inspiration, but outright copying is a no-no.
- Experiment with Fonts
Fonts can make or break a logo. Ideally, you’ll want to opt for a font that makes your logo look good anywhere. For example, take a look at how your personal logo would look on these downloadable free resume templates.
- Use White Space
In logo design, white space is the space between and around the subject. It mostly serves to keep the logo balanced, but you can also use it to form hidden meanings. Look at the FedEx logo and note the little arrow between E and X.
- Keep Things Colorful
Color theory is one of the most popular logo design basics out there. Humans love colors, and each one means something different. Yellow is optimistic, red is bold, blue is often associated with trust, and black is the symbol of strength.
Also, keep in mind that 95% of the top brands only use 1-2 colors in their logos. If you’re using multiple colors, consider the single-color variant as well.
- Be Direct
The simpler your logo, the more recognizable it will be. Before presenting it to the world, try to strip it down to absolute essentials. Take out any unneeded colors, background elements, and maybe even your name!
The Other Most Important Things to Know
A good logo should be able to tell a story and have a personality of its own. Most importantly, it should express what your business stands for. That’s why a logo is much more than an image — it’s the face of your entire company.
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