Search Engine Optimization has changed digital marketing in multiple ways. Marketers now emphasize the priority of SEO strategies to reach out to wider audiences and to increase website traffic. When the concept of digital marketing was relatively new, website owners could get high ranking merely by adding a lot of search words to their web pages regardless of their relevance to their website.
With the passage of time, search engines updated their algorithms to encourage high quality and relevant content for online users. This rapidly increased the significance of SEO strategies in marketing plans.
Now, the key to digital marketing success is to be able to reach out to wider target audiences and provide relevant content to online users. This not only increases brand awareness online but also helps in increasing the traffic on your website.
Here are 7 practical and effective SEO strategies to boost traffic on your website:
1. Smart Keyword Integration
Smart keyword integration is crucial for the success of SEO marketing. The way in which keywords are used in content has changed over time but their importance has increased nonetheless. With so much online competition between different brands, it is impossible to reach your prospects and target audience without appropriate keywords. For smart keywords, you must have insight into the preferences and behaviour of your target audience. This can help you add keywords to attract the maximum number of target customers. You can use the keywords based on what your customers are likely to type in the search bar while looking for a solution. You can then use these keywords in your content, web pages, headings, Meta descriptions, ads, emails, etc.
2. Relevant and Quality Content
Quality content is at the centre of effective inbound strategies. Providing relevant and quality content not only increases the website ranking but also increases traffic by creating an exceptional user experience. When your target audience searches for information online about a solution that they need, they come across various blogs, articles, social media posts, reviews, videos, etc.
All of this content is created to provide the user with answers, information, and stimulus to make a purchase decision. When your website provides the most relevant and interactive content to your prospects, this increases the buyer preference for your brand. The prospects try to find you before any other brand online.
3. Use of Social Media
Social media is one of the most rapidly growing aspects of SEO marketing strategy. This is because there are currently 3.5 billion social media users across the globe. With such a large number of people available on online social platforms, social media has become an extremely important component in digital marketing.
People now turn to social media to find information and relevant content which gives marketers a wonderful opportunity to reach out to prospects and attract more traffic to their websites. It creates a personalized experience for the target customers and can greatly help in retargeting.
4. Off-Page Links
Off-page links can be a great way to increase traffic on your website. Your Google ranking is based on the number of external domains linking back to your website. This shows how many online web pages refer to your website for relevant content related to the content they already have upon their own websites. You can use guest blogging to attract new prospects and drive more traffic to your website.
By creating content for another website, you can ask for adding links in the blogs or articles to your website. You can also reach out to other related businesses to add links to your website in their content to build up off-page links for your website.
5. On-Page SEO
On-page SEO can also be very effective to attract more customers to your website. By using on-page SEO, you can make your website more users friendly and it helps in higher placement on Google. With the help of a digital agency, you can enhance your webpage speed, write good Meta details, use SEO titles, link your website content with internal links, use simpler URLs, etc.
6. Product Images
This is an aspect of SEO strategies that are often missed out by marketers. Product images play an important role in attracting more traffic to your website. A lot of times, online users look at the images results of Google when they search for a product. So, if you have good quality images of your products with relevant keywords on your website, Google will place these images at the top of the search. This can help in driving a lot of traffic to your website.
7. Geo-Fencing Marketing
The new trends in marketing have increased the popularity of geofencing marketing multiple-fold. It is important to hyper-target the customers in the vicinity of your business. Customers are more likely to buy from the places in the nearest proximity to where they live. Therefore, using location names in keywords and sending out personalized messages to hyper-targeted customers can help you drive more traffic to your website ultimately.