As you’re probably well aware, the old saying “Don’t judge a book by its cover” doesn’t apply to merchandise. Consumers absolutely judge products by their packaging; not only do they expect professional, attractive graphics, but they also want convenient bags and pouches that can be easily stored. Now more than ever, it’s essential that businesses invest in how their products are presented. Fortunately, flexible packaging printing is incredibly accessible with today’s technology.
Why flexible packaging printing? In contrast to traditional containers such as cardboard boxes, this specific type of packaging is extremely versatile in use and doesn’t present the same logistical challenges as past materials.
Can Be Used in a Variety of Industries
Flexible bags and pouches are the perfect choice for products across industries:
- Pet food
- Health and beauty
- Frozen foods
There is a wide selection of materials, finishes and specialized options you can add to flexible packaging to meet your industry’s needs. For example, childproof pouches can be used for beauty, health or any other products that may be harmful to children if ingested.
Similarly, bags can be opaque or tinted to protect the product within. This is especially useful for supplements and other merchandise that’s sun-sensitive.
Offers Customization on an Individual Level
Packaging is an excellent opportunity for branding. The look, feel and even smell of your product makes a big impression on customers, after all. Fortunately, digital printing gives you a huge degree of control over this.
What is digital printing? It’s a fairly new technique that’s quickly dominating past methods due to its fast turnaround time and capacity for customization. Instead of using plates that involve lengthy set-up, graphics are printed from a digital file such as a PDF.
This means you can have unique packaging without the hassle. In fact, you can print a one-of-a-kind code on each package if you want, opening up a whole new realm of marketing and customer interaction.
Appeals to Customers
The vibrant graphics are sure to draw consumers perusing the shelves, but bags and pouches can appeal to customers in multiple ways:
- Stand upright for convenient storage
- Resealable for prolonged freshness
- Recyclable materials available for reduced environmental impact
When you take advantage of customization to provide coupon or raffle codes, the appeal sky rockets. Individuals are taking more care to spend their money on products that support their philosophies and values, so you should take this opportunity to let your customers know where you stand, all through the use of flexible packaging.
Designed for Small and Medium-Sized Businesses
One of the biggest advantages digital printing has over traditional is the ability to produce short runs. Oftentimes, it’s not in a printing company’s economic interest to offer short runs, as it’s quite labour-intensive to change plates. In contrast, digital printing bypasses this obstacle and can therefore fill smaller orders. If you’re a small or medium-sized business, this lets you buy packaging without having to over-order, thereby saving you money and space.
Whether you need organic food packaging or pouches for supplements, flexible packaging printing offers a wide range of benefits. When you embrace digital printing, you can reap economic and marketing rewards.