The truth is, people have been using drone photography for real estate showings for a while now. Whether they are trying to get a buyer for a residential or a commercial property, this is an effective way to market it.
As such, for a drone pilot, the real estate industry provides a host of opportunities. In fact, you can access these opportunities in a variety of ways. For one, you can work freelance, getting hired directly by customers. Alternatively, you can join platforms like DroneBase and Droners.io to get linked up with clients.
Types of clients
But to truly understand the growing demand for real estate drone photography, you need to first identify the different types of clients available. These include:
Undoubtedly, most of your clients will be realtors trying to get shots of properties they have to sell. With just a couple of realtors on your client list, you can make significant strides in building your portfolio.
Real estate developers
This is another group of people that would benefit from procuring the services of a drone pilot. Due to the variety of projects developers handle at a go, many have resorted to even forming a long-lasting relationship with a drone pilot.
How to attract clients
Now that you know which types of people to target, you also need to identify effective ways to attract them. The most popular ones are:
Word of mouth
Suffice to say, this is the oldest form of marketing. By letting people in your network know what you do, you make it easier for potential clients to find you. And when you finally do get your first client, they become a sort of brand ambassador for you.
Use social media
Another way you can attract customers is through social media. For the best results, you should have a comprehensive social media profile and be very active. Also, your account should continuously showcase your work, allowing anyone who stumbles upon it to immediately know what your business is about.
And the great thing about social media is that it also allows you to collect data that will help you come up with more effective marketing strategies in the future.
Use Search Engine Optimization (SEO)
Simply put, Search Engine Optimization is a way to ensure that search engines like Google can easily find your website. By doing this, you ensure that potential clients can find you quickly and easily. You can even go as far as optimizing your content to be found easily by people in your area.
How to retain customers
Now that you have learned how to attract clients, it is time to figure out how to retain them. So here are a few tips:
Always do a great job
Undoubtedly, the easiest way to retain your clients is to always provide high-quality services. If you just get your shots right and go above and beyond for your clients, they are sure to come back.
At the end of the day, people just like to be treated well. As such, as long as you listen to your clients and treat them respectfully, they will come back again and again.
Image Credits: Ricardo Gomez Angel
Like this article? Share with your friends!