The popularity of mobile devices started gaining momentum in the late 1990s. During that time, mobile phones were primarily used to make and receive calls. But things have changed today. Technology has advanced at an astonishing rate recently, and the industry has moved beyond just mobile devices to the era of smartphones, which have made an impact on every industry including the online gambling sector to a considerable extent.
Keep reading to know more about the impact of mobile devices on the online gambling industry.
The effect on the market
Online casinos were quick to recognise the potential of mobile devices, and most of them have moved with the times by offering casino games that are compatible with both smartphones and mobile devices. To some extent, this has been by the competitive nature of the online gambling industry, which has forced game providers as well as online casino sites to continuously enhance what they can offer to their players.
However, it is not just the casino games that have become more accessible. As UK mobile casino and other mobile gambling sites offer a variety of payment options to choose from, it has become incredibly easy for players to deposit money and withdraw their winnings.
It might seem easy, but adapting an online slot or other casino titles on a mobile device is rather a difficult task. First, the graphical content must be altered so that it’s fully functional on a small screen and second, the usability must be adapted so that the buttons don’t turn too small to use. In addition, the processing power on mobile devices is usually inferior as compared to a gaming laptop or PC. So, developers have to make their software compatible with smartphones, without compromising with the gameplay.
While these advancements have been mainly visible in the mobile gaming world, they have also made a profound impact on the online gambling industry as a whole. Any technological advancements made in mobile gaming technology finds its way into the online casino sphere. For example, the graphical content has become more immersive because of mobile gaming, and online casinos have been able to refine the sign-up and deposit process on their platforms.
Drawing the youth to online gambling
Millennials have been one of the most difficult demographics for online casino sites to offer their services, though the increasing usage of smartphones and tablets have made it easier for casino operators to connect with the untapped market. In order to attract millennials, most online casinos offer free social casino games to younger adults believing that they will eventually go on to play real money mobile casino games.
According to recent research by Mobile Donky, smartphones and tablets play a major role in changing consumer behaviour. Since it’s easy for players to engage with their mobile devices in any setting, they can easily play mobile casino games while doing other activities. While this allows casinos to reach potential customers more easily, it also takes more attention to attract and retain them.
Image Credits: Štefan Štefančík