Local businesses play a vital role in the community. It is through them that the local economy can continue running. According to medium.com, if you spend $100 at a local shop, an estimated $68 of it stays within the community. This is why small businesses are considered the backbone of every locality.
But the great thing about local businesses today is that they tend to do more to support the community while at the same time providing the best services and products they can offer. They understand that they are in a position where they can help their neighbours, and as a return, those neighbours will help them too.
See, if you are a local business owner, helping the community is not only beneficial for others but you as well. To be specific, here are other reasons to be supporting your local community.
1. Community Involvement
Whether you donate goods or money, do volunteer work, sponsoring local little league teams, or participating in festivals, you can help improve and change your community. Moreover, you can share the values of your business and build a relationship with the people in town.
Aside from donations, many business owners also give back to the community by giving quality time and sharing what they know to college or high school students.
2. Advertise Your Brand
By helping the community, you are also able to build your reputation and brand, presenting yourself as a business who cares – which is the most effective method of advertising that you can do. In addition to getting more eyeballs on your brand, you are also building goodwill within the community. The benefits of goodwill within a community cannot be understated and is one of the key factors in the long-term success of local businesses.
3. Improve Community Economic Health
As mentioned earlier, neighbours help neighbours. And the same applies to small businesses. For example, a restaurant in the Inner West will probably seek cleaning services, plumbing, and electrician Inner West Sydney companies.
Most of the time, localized businesses will intentionally support other local businesses. This increases your sales and creates a stronger bond within the community. Also, instead of sending the money to big corporations, it will stay in your area. As a result, creating a thriving and healthy local economy.
4. Provide Jobs
As a small business owner, you are helping the community by giving jobs. Since you are employing locals, you can help them stay closer to their families. Meaning, they don’t have to leave town anymore. See, if a city has more small businesses, this encourages people to stay since it’s more economically possible. And when more people are in town, there’ll be more customers for you to serve.
Since you are employing locally, you are usually taking on happier staff as they have less of a commute and therefore a better work/life balance. Happy staff are productive and productive staff are great for business!
5. Encourage Others to Take the Leap
When you help the community, locals will be able to know you, understand your story, and maybe realize how far you’ve come. Your success can then inspire other locals to take the leap and build their own business. And as mentioned earlier, a healthy small business environment attracts people to stay, which then means more customers for you.
Ultimately, supporting the community should be in every business’s priorities. With an economically healthier community, your business will prosper.
At Electrician To The Rescue, it has been their mission to help Sydney’s Inner West community. For over 35 years, they have been supporting local charities and causes. In particular, they have been providing manpower and electrical work for free. They have also committed themselves to giving cash donations to help good causes in the community.
Some of the causes they are supporting are Cystic Fibrosis NSW, Lifeline, Barnardos, Amnesty International, Médecins Sans Frontières, Wheelchairs for Kids, and UNHCR to name a few.
They aim to make a positive contribution to the local community through our services and donations. At Electrician To The Rescue, they are proud to be a trusted electrician based in the Inner West of Sydney that you can turn to.
Image Credits: Brooke Cagle