Websites can be basic or complex, and it is up to you to decide which you prefer. However, no matter how much content and how many pages exist on a website, if it lacks the essential information that your clients are searching for, or if that information is difficult to find behind all of the amazing graphics and typefaces, they will go to a competitor. That is why it is generally preferable to have a more basic website; here are some further reasons why this is the ideal design option for you.
Less Need to Update
Fashion is an excellent illustration of how styles and trends change through time; what was popular in the 1990s is no longer fashionable now, for example. Trends, of course, come and go in cycles (fashion from the 1970s, for example, is clearly apparent in today’s trends), but it takes a long time for this to happen.
Your website is the same. If you make it complex and follow whatever internet trends are now popular, your website will seem old in a short amount of time – potentially even only a few months. Keep it basic if you want a timeless website that requires very little work and very little upkeep. Don’t attempt to keep up with all of the fads at once. Of course, there may be times when you need to update your website, so make sure you employ a professional web design agency so that the process goes as smoothly as possible.
Easier For the User
A website that is intricate, has a cluttered design, and has a number of different menus is difficult for the user to navigate. It will seem quite impressive at first sight, but the more people try to utilize it, the less successful they will be. Time is valuable, and everyone is pressed for time in today’s society, so they will soon abandon your site and go on to the next one to discover the answers they want if they can’t easily find them on your website.
A website that is clear, easy to read, and easy to navigate can greatly improve the user experience. The visitor will spend more time on your site, which is beneficial to your Google rankings, and they are more likely to purchase from you if your website provides them with the information they want quickly and effectively.
It Will Load Faster
A website with many photos and graphics will take significantly longer to load than one with fewer images. This will, of course, depend on the user’s equipment and wifi speed, but it’s something to keep in mind. Even people with weak reception will be able to access your website if you keep it basic. This broadens your market in ways you may not have considered before.
Your clients will be happier and less annoyed if your site loads quickly. Customers who are happy are more likely to purchase in the first place, but they are also more likely to return, and they will tell their family and friends about the fantastic site they discovered. This is free advertising, which is essential for any company.
Image Credits: Coffee Bean