Many new influencers want to be successful, and influencers who are already successful are always looking for ways to stand out from the competition. Whether you’re just starting out or looking for ways to improve, here are our seven top tips for influencers.
Find Your Niche
In order to be a great influencer, you must focus on something you’re passionate about. Turn towards your skills and expertise to find your niche. What are you good at and what subject do you know well? Do plenty of research into what others are doing in the same field. Keep yourself up to date with the latest trends and see what is popular. To make yourself stand out, refine your niche to something specific that people can latch on to. For example, if you have Italian heritage and are a vegetarian who enjoys cooking, you could post about Italian vegetarian recipes or adapting old recipes to be vegetarian-friendly. Once you have decided on your niche, start building your brand and releasing content.
Get to Know Your Audience
Once you’ve found your niche, you need to define your target market and figure out what kind of audience you want to attract. Look at other similar influencers’ audiences. What do their audiences want to see? Do some market research and define your demographic. Look at their behaviour and see what they respond to. When you have built a following, start following people back and engage with your audience by responding to and reposting their comments to make yourself look seem more approachable.
You can even do polls and encourage people to like and comment on your posts. Learn to appreciate constructive criticism because taking other people’s criticisms into account and adjusting your style and posts accordingly is the best way to build a following.
Set Up a Website
You’ll reach more people if you have a website that you can link to from your social channels. The design should be a reflection of you and your brand. Make sure that each page of your site looks consistent with the same aesthetic and layout so it’s easier for users to navigate. Decide on what your goals are for your site. Do you want visitors to spend more time on the site reading long-form content or do you want them to click on the affiliate links? Look up “seo company toronto” online to get help with your web design and development.
Create High-Quality Content
People want to read high-quality content, and that is what you need to provide. Thoughtfully build your content, and check your blog posts for typos before publishing them. Remember that quality is more important than quantity. Don’t write about topics you haven’t researched or post plagiarised articles. Write about things that your target demographic wants to read about, not just obvious marketing posts. If you’re a home renovation influencer and have been asked to promote moving services, you could write about whether people should move in before or after they do important refurbs.
Followers want to read influencers’ posts because they’re knowledgeable about a specific topic. By providing people with valuable information and your unique take, they’re more likely to come back for more insights. If you’re going to create your own videos and photographs to go with your content, you should invest in a good camera and microphones.
To keep your existing audience interested and to build a following, you need to post frequently and consistently. Some influencers post on social media every day, and some choose to post every other day. Whichever way works best for you, make sure you post at the same time on the same days. Followers will become attuned to this and will expect you to keep it up. People tend to lose interest in influencers who post infrequently and inconsistently. Keeping up with regular posting will require you to invest a lot of your time, but if you want to be a successful influencer, it’s worth it.
Optimise Your Social Media Channels
Post on more than one platform and take some time to understand how they work. Look at each platform’s unique features and use them to optimise how you reach people. Look at frequently-used hashtags and what is trending. Use their analytics tools to see which platforms your audience prefers and what time they the most active, then use that as a guide for where and when you should promote your content. So you don’t have to be on each social network constantly, schedule in your posts a week at a time, and use social media ads to push your posts. If you’re struggling to find the time to do this, search for “seo mississauga” to find a company that offers social media management.
Collaborate with Brands
Build your reputation by collaborating with brands. The best way to do this is to get to know other people in the same industry and make connections. Reach out to other people instead of waiting for them to reach out to you. Talk to brands and businesses you are passionate about and ask if they’d be interested in sponsoring you or having you review their products and services. For example, if you are a beauty influencer, look for collaborations with clothing designers and makeup brands.
Image Credits: Liza Summer