Brand awareness is an important aspect of your business to build if you want it to be successful. It is the foundation of any business, that will be the driving force of all your strategies.
Brand awareness is the level of recognition your business gets by consumers in relation to the products and services that you sell. It is a hard term to define, but without it, consumers are not going to be aware that your business exists, which means you are not going to make any sales. The goal is to have your brand recognised by individuals, and ensure they are familiar with your messaging and services. This way, consumers are more likely to buy from your business because they are familiar with you and trust you, and it will be extremely easy when you decide to launch new products or services. Brand awareness will take time to achieve, but is a worthwhile investment.
If you are starting a new business, or have an existing business that requires some brand awareness, here are some top tips to help you get started.
1. Create good branding
Good, strong branding is going to be the key to consumers remembering your business. You want to create branding and messaging that is unique, stands out from your competitors, and is memorable. Try to avoid overcomplicating your branding, or else you will make it easier for consumers to forget you. Think about some of the most famous brands, and why they are well remembered so well. For example, everyone knows the infamous Golden Arches. It is hard to deny that McDonald’s is one of the most recognised brands around the world, and there is a good reason for it. Their branding is so effective because it is simple, eye-catching and found everywhere you go.
2. Create a strong digital marketing strategy
Digital marketing is one of the most impactful ways that you can increase your brand awareness. With approximately 5.6 billion searches on Google per day, you want to create a digital marketing strategy that is going to put your business online. Digital marketing is all about creating visibility, and strategically placing your business in front of the right people, at the right time. There are plenty of opportunities that you can take advantage of, such as search engine optimisation (SEO) and pay-per-click (PPC).
3. Bring something unique
You need to have a strong reason why consumers are going to remember you over your competitors.
If you have a brick-and-mortar store, then you need to create an experience that is unique and will separate you from your competitors. You should consider the way you welcome your customers, to the feelings that you evoke when they enter your store. You can make your business memorable by adding unique touches, such as sensory marketing.
If you are an online business, you need to consider how to make your website and the packaging of your services and products attractive. Make sure your website is well branded and easy to navigate. Fill it with tips and tricks that provide value to your consumers.
Everything you do should put you above your competitors so that consumers remember your business instead of another. Follow these top tips to help you increase your brand awareness.
Image Credits: Meghan Hessler