Building an online following for your business is one of the most prized achievements in the current business world. Not only does it ensure your posts are hitting and your products have a wider pool of people to target, but it’s a sign you’ve got something the online world is really looking for.
That sense of relevancy is key here, and it’s important to try and build on that for the future. But how can you keep this momentum going? How do you bring more people your way to one day convert into customers? Here are a few tips.
Learn How the Different Platforms Work
It’s best to do some research first of all. After all, every single social media platform is different, and that means different posts will work best on different platforms.
Short-form video is best on Snapchat and Instagram, but upwards of minute long videos work well on Facebook. Similarly, image heavy content will work well on Instagram, but short stories and inspirational content is better suited for sites like LinkedIn.
Use a Multimedia Approach
Even when you know what kind of posts work best, you can still take a multimedia approach within that. And this helps you to create an interesting feed to follow, which should always be your goal as an online business. And when there’s some good content to check out on a regular basis, people are going to follow just to find out more!
So, feel free to work with partners like bounce video here to come up with fun videos to watch, and put out a poll or host a giveaway every once in a while. Variation means your feed is never stale, and that’s what the average internet user wants the most.
Try to Be Regular
As we noted above, a regular content schedule will help you to build an online following more than anything else. People can come to you knowing they’re going to see something good at least once or twice a week, and that’s what keeps you on an audience’s mind.
You can even try to push out posts once a day, but this can be difficult in the early stages. Take some time first to plan out what you want to publish, and be sure to stick to forward planning the calendar as your content evolves.
Be Personal to Be Unique
Finally, be sure to talk to your audience, and try to interact with them through every single post. A personal touch goes a long way; it shows you value your audience’s time and input, and that you’re ready to receive more.
Plus, it helps you to get a grasp on the kind of people your audience is! And when you get them to open up on this level, you can use the feedback to literally ‘feed’ into your content cycle going forward. And that means more followers!
If you want to build an online following, know what you’re posting and what for!
Image Credits: cottonbro
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